A Pyramid Model for promoting a website
Many people ask themselves what SEO exactly means and what to do with it? How do I promote my website, how do I manage it… there are many questions.
The surprising thing here is that while there are questions, there are many answers and speculations. Many of the answers or conclusions stem from trial and error, analyzing sites performed by firms such as Tag, all over the world … and past experience. Noone has access to the Google Formula, I’m not even sure that Sergey Brin knows the Formula .. 🙂 And the certain thing is, according to Google, there is no such thing. There is no such field called SEO.
If the site is a site which has:
1. Good in terms of coding.
2. Responsivness.
3. High quality content.
4. Relevant content as for keywords.
5. Updated content .
Then the site will be up in the first place …. Now the question is how good you are at each one of the 5 sections above.
To help you, the laymen in the field, we have developed the SEO Pyramid Model.
The Pyramid model
So what does the model say?
The model is based on the strength of the pyramid. When the pyramid is strong, it is more stable and can withstand years. A strong and powerful basis leads to the pyramid being higher and more durable. Just like the pyramids in Egypt, so the pyramid model holds, the strongest site is found high up in the first place, built like a pyramid, with a strong and refined basis like a vertex.
The Pyramid model refers to the site being built entirely like one large pyramid, composed of many small pyramids (these are the pages on the site). Each page onthe site is a pyramid by itself which reinforces the Great Pyramid, the Pyramid mother.
In each page, ie, in each smaller pyramid, there are also other pyramids, for example, the content of the page, the page images and more …. meaning, a lot of small pyramids make up more pyramids which are the pages, all these pyramids form the pyramid mother, that is, the entire site .
Sometimes, you discard one of the pyramids (pages) and there is a tendency to treat a pyramid in the chain as not important. But each and every pyramid may actually undermine the pyramid mother.
A good pyramid – A site which is good and high in search results
A bad pyramid – A site which is not good and low in search results
What is the right pyramid structure for the site?
1. What makes up the pyramid of a site
• Code:
• Under the writing instructions of the code of Google`s search engines
• Reference to existing/non-existing pages and all the various codes:
1. 301
2. 401
3. 402
4. Canonical tag
5. And so on …
• The code contains all the content on the site (pages, pictures, movies, etc.) …
• Content:
• A refined and accurate title which describes the essence of the site.
• Description of the home page (and website)
• Categories engaged in the content of the site
• Relevant content on the home page
• A system of relevant links to all important pages on the site
2. A pyramid of categories on the site:
• A number of categories based on the right keyword research.
• Categories include:
• A refined and accurate title which describes the essence of the site
• Description of the category
• Categories engaged in the content of the site
• Relevant content on the page
• A system of relevant links
3. Pyramid of pages on the site:
• Each page is located under the relevant category
• Each page includes:
• A refined and good title that describes the specific nature of the page
• Description of the page
• Paragraphs on the page that describes and contains the specific nature of the page
• Relevant content on the page
• Relevant and correct links to other web pages on the site and to other areas on the page
• Relevant images
• Video
• Any other component that would be relevant to the page
4. A pyramid of images on the sit
Each image should contain:
• A refined and good title that describes the essence of the image
• ALT – a text that deals with what the image really shows
• Labeling the picture can help
• The picture is located at the relevant page
• The image can link to the relevant area on the website
The author is Shai Lavi, CEO tag Media Group. A leading Digital agency in Israel
For additional pyramids and for improving the pyramid on your website, please contact us.
